Learn a skill. Build a career. 12 weeks.
A 12-week speedrun through filming, editing, finding clients, and getting paid. Students get live coaching, real shoots in Atlanta, a professional portfolio, and the exact tools to land their first client.
AIM has created content for
- adidas
- Puma
- Samsung
- Delta
- Roc Nation
- Corvette
- 643 DP Athletics
- Minority Prospects
And many more.
They already know how to make videos. Nobody shows them how to get paid.
Most young creators can shoot and edit for fun. What they don’t learn from tutorials is how to make professional work, price it, pitch a business, and turn one gig into steady income.
AIM Academy is taught from inside a working agency. Students learn the craft and the business together, using the same scripts, pricing, and systems AIM uses with real clients every week. They finish with a portfolio, a client toolkit, and real experience pitching businesses.
The 12-week path
Six phases, one live call and one real-world assignment every week. Open any week to see exactly what your student learns and makes.
By week 12, every student has
- Two spec shoots in a real portfolio
- A personal portfolio page
- Outreach to 30 local businesses
- At least two discovery calls with real clients
- A ride-along on a live AIM client shoot
- A retainer pitch and a final showcase
1Week 1, GearThink like a business from day one
Students start with the mindset that separates hobbyists from paid creators, and set a clear 90-day goal.
What they learn
- How content businesses actually make money
- Building a 90-day plan with weekly targets
- Setting up a professional creator presence
This week’s assignment
Write a 90-day goal and post an intro video to the cohort community.
They walk away with
A clear target and a public starting line.
2Week 2, GearBuild a kit at any budget
No wasted money. Students learn what gear matters now and what can wait.
What they learn
- Phone vs. camera, and when to upgrade
- Starter kits at three budgets
- Audio and lighting that make simple gear look expensive
This week’s assignment
Set up the kit and shoot a 10-shot test reel.
They walk away with
A working kit, dialed in and ready to shoot.
3Week 3, ShootingFrame shots like a pro
The visual basics that make work look professional instead of amateur.
What they learn
- Composition and framing
- Wide, medium, close-up, and detail shots
- Shooting with the edit in mind
This week’s assignment
Shoot a 30-second piece using five different shot types.
They walk away with
The first finished piece for their reel.
4Week 4, ShootingLight, sound, and movement
Interviews are the backbone of client work. This week students learn to film one well.
What they learn
- Natural and three-point lighting
- Clean audio with lavalier and shotgun mics
- Smooth handheld and gimbal movement
This week’s assignment
Film a short interview with clean audio and lighting.
They walk away with
The core skill nearly every paying client needs.
5Week 5, EditingEdit with rhythm
Turning raw footage into something people actually watch.
What they learn
- A fast, organized editing workflow
- Pacing and cutting to music
- Sound design that adds polish
This week’s assignment
Edit a 30 to 60 second short-form video.
They walk away with
A polished edit ready to post.
6Week 6, EditingMake it scroll-stopping
The finishing touches that make content perform on every platform.
What they learn
- Color correction and grading basics
- Hooks in the first three seconds and clean captions
- Formatting for TikTok, Reels, and YouTube
This week’s assignment
Deliver a vertical cut and a widescreen cut from the same shoot.
They walk away with
Multi-platform delivery, just like an agency.
7Week 7, PortfolioPick a niche and book real shoots
Students choose a lane and line up real local businesses to shoot for.
What they learn
- Choosing a niche: sports, real estate, food, brands
- Finding local businesses for spec work
- Pitching a spec shoot that can lead to paid work
This week’s assignment
Book a first spec shoot with a local business.
They walk away with
A real business on the calendar.
8Week 8, PortfolioRun a shoot day like a pro
How to show up, direct, and deliver so businesses take a young creator seriously.
What they learn
- Shot lists and call sheets
- Directing people on camera
- Client communication before and after the shoot
This week’s assignment
Complete two spec shoots and build a portfolio page.
They walk away with
A professional portfolio with real-business work.
9Week 9, First clientOutreach that gets replies
Students use AIM’s own outreach scripts to start real conversations with businesses.
What they learn
- DM, email, and walk-in scripts
- A follow-up system that stays consistent
- Tracking every lead
This week’s assignment
Contact 30 local businesses and track every reply.
They walk away with
A live pipeline of potential clients.
10Week 10, First clientClose the deal
The sales conversation, pricing, and paperwork that turn interest into a paid job.
What they learn
- AIM’s discovery call framework
- How to price shoots and packages
- Proposals and simple client contracts
This week’s assignment
Run at least two discovery calls and send a proposal.
They walk away with
Real sales experience most adults don’t have.
11Week 11, Deliver and retainDeliver like an agency
Delivering on time and handling feedback the way professionals do.
What they learn
- Timelines and revision rounds
- Delivering files professionally
- Asking for testimonials and referrals
This week’s assignment
Deliver finished work to a first client.
They walk away with
A delivered project and a client testimonial.
12Week 12, Deliver and retainFrom gig to monthly retainer
The step that turns one job into steady income, plus a plan for what comes next.
What they learn
- Packaging monthly retainers
- Pitching ongoing work to a happy client
- Planning the next 90 days
This week’s assignment
Pitch a retainer and present a final showcase to the cohort and families.
They walk away with
A showcase, a plan, and a path to AIM Certified.
What you get
Weekly live calls
One lesson and one live critique every week, with your work reviewed on screen.
A real AIM shoot
Ride along on a live client shoot in Atlanta and see how a production runs from call time to wrap.
The business toolkit
Outreach scripts, a pricing sheet, a proposal template, and a client contract you can use right away.
Gear guides
Starter kit lists for three budgets, so you only buy what you’ll actually use.
Community and pods
A private group plus a small accountability pod that keeps you on deadline.
Path to AIM Certified
Top graduates earn certification and get priority for paid overflow work from AIM clients.
For parents
You’re trusting us with your student’s time. Here’s how the program runs.
Supervised shoots
Every in-person shoot is led and supervised by AIM staff.
Progress updates
You’ll get an update on assignments and milestones every two weeks.
Clear communication
Parents are copied on all direct messages with students under 18, and 1:1 sessions are held on recorded video calls.
Real outcomes
By week 12, your student has a portfolio, a client toolkit, and experience pitching real businesses.
Is AIM Academy right for your student?
We keep the cohort small and selective so every student gets results. Here’s who thrives.
A great fit
- Already makes videos for funThey’re ready to turn a hobby into something serious.
- Self-motivated and hungryThey want to earn their own money and build something real.
- Can give 8–10 hours a weekEnough time to finish every assignment and do real outreach.
- Coachable and confident enough to tryOpen to feedback and willing to talk to businesses.
Probably not the right fit
- Needs constant remindersThe program moves fast and rewards students who self-start.
- Only wants the creative sideFinding and keeping clients is half of what we teach.
- Can’t commit to weekly deadlinesEvery week builds on the last one.
Why I started AIM Academy
I’m Kam. I picked up a camera at 18 with no film school and no roadmap. Everything I know, I learned by doing it, getting it wrong, and figuring it out one client at a time.
I skipped college and kept building. Over the next five years, that work grew into All In Motion Agency, an Atlanta agency creating content for sports organizations, real estate agents, car dealerships, and growing brands, mostly on monthly retainers.
I started AIM Academy to give young creators the clear path I never had: what gear actually matters, how to make work look professional, and how to find people who will pay for it. My goal is to help them skip years of guesswork and start building a real career sooner.
Not ready to apply? Get the free guide
A clear breakdown to read on your own time or share with your family.
- The full week-by-week curriculum
- Core, Premier, and Private mentorship compared
- A starter gear list at three budgets
- Answers to the questions parents ask most
Choose your student’s path
The founding cohort starts January 1 and is capped at 12 students total, including 3 private mentorship seats. Every tier includes the full 12-week program. Each step up includes a more professional Sony camera kit.
Core
or 3 monthly payments of $834
The full 12-week cohort: weekly live calls and critiques, the business toolkit, gear guides, community, and a ride-along AIM shoot.
Apply for CorePremier
RecommendedPaid in full. Kit ships before January 1.
Everything in Core, plus two 1:1 sessions with Kam and an extra in-person shoot day.
Apply for PremierPrivate mentorship
Paid in full. Only 3 of the 12 seats.
Everything in Premier, upgraded to the FX30 kit, plus weekly 1:1 mentorship with Kam and shadowing on real AIM client productions.
Apply for mentorshipApplications close December 20.
Questions
Do I need a camera?
No. Core students can start with a phone. Premier includes a Sony ZV-E10 II kit, and Private mentorship includes a Sony FX30 Cinema Line kit. Both ship before January 1.
How much time does it take?
Plan on 8–10 hours a week: one live call, your assignment, and outreach in the later weeks.
Is it online or in person?
Calls are live online, and shoots happen in Atlanta. The founding cohort is open to Atlanta-area students so everyone can join in-person shoots.
How old should students be?
Ages 13 and up. Students under 18 enroll with a parent or guardian.
What if my student doesn’t land a client?
If they complete every assignment and attend the live calls but don’t land a client, they can join a future cohort free.
What’s the refund policy?
Full refund up to 7 days after enrolling or before the first live call, whichever comes first. After that, students can transfer to a future cohort.
Seats for January 1 are limited
Your student fills out a 5-minute application. If it’s a fit, we’ll book a family strategy call.
Apply for the founding cohort
The student completes this in about 5 minutes. For students under 18, a parent or guardian joins the call that follows.
- 1Send this applicationInclude a link to your 30-second intro video.
- 2Book your strategy callPick a time right after you apply. Students under 18 join with a parent.
- 3Claim your seatAccepted students have 48 hours to enroll.
Step 2
Book your strategy call
A 20-minute video call to talk through goals, answer questions, and find the right tier. Calls run 10 AM to 8 PM Eastern. Students under 18 join with a parent.